| a new classic
M-CLASSIC CROSS-CATEGORY RANGE
Switzerland
Logo | Packaging | Illustration | Art Direction | Standards
M-Classic, introduced as Migros’ mid-range brand in 2010, initially possessed a linear and nondescript identity, positioning it just slightly above Migros’ discount range. However, the 2019 rebranding breathed new life into the brand, unveiling a revamped logo accompanied by a distinctive “M-Pattern” motif that injected true character into the brand.
To enhance the perceived quality of the range, a versatile design principle was established, offering adaptability in terms of color, shape, typography, and image style. This approach allows for the incorporation of specific product category codes. Here, you can see both the initial layouts and their corresponding final designs, showcasing this flexibility in action.
